I Can Help You Protect Your Website Or Web-Based Business
Purchase custom legal policies for your web site.
For a flat fee of $2,500, you get:
- Terms of Service
- Privacy Policy
- Refund Policy
- Copyright Notice
- Clickwrap Agreement
- Advice about other policies you may need
See below for descriptions of each of these policies.
Website Policies
Every commercial web site needs to have
certain legal language advising consumers of conditions and policies. For
example, websites that sell to customers in California and accept credit cards
as payment must provide specific information about the location of any
storefront and the terms of the seller's refund policy. Websites with content
aimed at children also need to have very specific procedures in place for
conformity with the law.
The Privacy Policy
One policy that you will see on nearly every commercial website is the
"Privacy Policy." Customers often want to know whether a company will be selling
their personal information, such as their name, e-mail address or purchasing history.
Companies that assure their customers that such information will be held secret
often see increased sales. If your company needs to create a privacy
policy for its website, the TRUSTe organization can help. Remember, the TRUSTe website will help get you started, but you need to make sure that
the privacy policy you create is right for your needs.
The Copyright Notice
While not required under U.S. copyright law, posting a copyright notice on your website may reduce the likelihood of actual
copying of your website content, increase the amount of damages that you could be entitled to if someone were
to copy it, and protect your interests in jurisdictions that are not
signatories to the Berne Convention. Feel free to use my copyright notice as
a template. To the extent that my copyright notice is protected by copyright law, I hereby
freely license the copying of it for use on any and all websites. The best practice is to
have a mini-notice at the bottom of each page that links to the more formal
notice on its own page.
To the extent that any copyright notice is
required, this is the bare minimum:
Copyright [date] by [name]
You can substitute the "c" in a circle © (use "©" in your
html markup), but a "c" in parentheses (c) is insufficient.
The Refund Policy
California requires that merchants
establish a refund policy as well, as a way of letting consumers know
what that policy entails. At the
very least, if a consumer inquires as to what your refund policy
consists of, you must respond via e-mail within seven days of such
a query. My refund policy is simple - I don't make
refunds. You will see this policy posted on those areas of the site where I have
products for sale.
Terms of Service
The more difficult policy to communicate to your website visitors is your "Terms of Service" or TOS.
Some sites label this as "disclaimer" or "legal." Since every site is
different, each needs to have its own, unique, TOS. You would do yourself a grave
disservice by simply copying eBay's TOS, for example, rather than creating your
own. That is not to say that you cannot learn something from reading the TOS on
another site similar to yours. You may find, as I have, that there are certain
standard elements in a TOS. But because every TOS needs to be customized for the
site it protects, I cannot post a "model" form. If your web site is in need of a
new TOS, contact a competent attorney in your area, or
email me
about looking over your website to make sure it is in compliance.
The Clickwrap Agreement
Commercial web sites should have an agreement that is separate from that of
visitor to the web site (the Terms of Service) and have that agreement address.
***Further Copyright Information***
The DMCA Safe Harbor
If your website has message boards, a guestbook, a chat area, or any other place that a visitor
could, without your consent, post copyrighted material, you can get protection under the
Digital Millenium Copyright Act (DMCA) by registering with the U.S. Copyright Office and
designating a registered agent for DMCA notification. Be sure you understand
what this involves before registering an agent.
If you become aware that someone has been posting your copyrighted material,
send me an email to
ask how I can help you send a notification requiring the website owner to
remove your material.
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© 2009 by Timothy
Walton